Flat-lay of laptop, iPhone, and Android showing email vs SMS vs WhatsApp review request open rates

What's the best way to ask for reviews - email, text, or something else

May 28, 2026

The channel matters more than the message. Perfect review request sent to email promotions folder gets ignored. Email open rates: 18-22%. SMS: 95%. WhatsApp: 98%.

Why email doesn't work anymore

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Why text messages work better

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Why WhatsApp works even better

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The conversion math

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What to use

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The businesses at the top of local search run systems that work consistently. They don't rely on memory or hope. They use automation that converts 25-30% of customers into reviews every single month.

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